WHO

Jimini Health is a mental health app combining traditional, virtual talk therapy with AI tech advances.

WHY

Jimini aims to make talk therapy significantly more effective by allowing patients to receive care beyond their sessions — 24/7, not just an hour a week. With Sage, their AI nurse, patients can continue practicing therapist-recommended strategies, message their therapists anytime, and even receive care during moments of crisis.

GOAL

Jimini Health is disrupting online therapy. But the brand positioning failed to their reflect expertise, innovativeness, or empathy. Our goal: blend their clinical advances with a human-centric brand to create a welcoming, approachable space that empowers patients to take control of their mental health — and feel safe doing so.