WHO

Lifeforce is a comprehensive and proactive health membership that helps anyone achieve their health goals — all from the comfort of home.

WHY

Scheduling doctor’s appointments nine months in advance. Leaving with more questions than answers. Getting sick to learn how to be healthy. The current healthcare system doesn’t care about health. Lifeforce believes it’s your body, your life — and you should take back control.

GOAL

The original Lifeforce site struggled to reflect the brand’s credibility and inclusivity. Instead, it focused on hyper-masculine, bio-hacking visual and verbal language. The goal of the new site? Make Lifeforce feel less like a way to boost testosterone and more like an approachable, holistic lifestyle for men and women. A convenient, comprehensive way to improve all areas of health — and live longer — without sacrificing your life.