WHO

1906 is the world’s first smart cannabis: swallowable experiences that are fast-acting, microdosed, and designed to target six feelings — sleep, focus, energy, happiness, arousal, and relaxation.

WHY

1906 aims to make cannabis accessible to all. With a more inclusive, microdosed, pharma-grade consumption format, more Americans can experience the power of plant medicines.

GOAL

1906 expanded their product line to include their first non-swallowable edible: Pain AM + PM Gummies. They needed a bold campaign to market their new product, inform consumers why they chose to design a gummy and one that’s higher dose, as well as educate the benefits of Pain AM + PM — the only chewable edible that precisely targets pain, day and night, through a blend of six cannabinoids.